For over a decade, Daniella has delivered publicity, styling, event and communication strategies for both Australian and international brands. Beginning her PR career in the fashion and lifestyle team at Myer, Daniella managed numerous PR campaigns and Myer's ambassadors. Securing a PR role at the Victoria Racing Club (VRC) in 2011, Daniella managed the fashion publicity and events for over five Melbourne Cup Carnivals.
In 2015 Daniella widened her fashion + lifestyle portfolio, taking on a senior leadership role at Ann Morrison Public Relations (AMPR) where she successfully managed a team in the retail and consumer division and led a series of accounts including David Jones, Zara, Polo in the City, The Reach Foundation, Sensis and Melbourne Fashion Festival (VAMFF).
Combining rich experience with a natural passion in the fashion and lifestyle space, Daniella created her own business in 2017; The Stile List Publicity + Events.
The Stile List is a dedicated PR, communications, events and styling boutique, offering tailored strategies and representing clients across the fashion, hospitality and lifestyle sectors.